Social Media vs Blogging for Business: Which is best for your business? Or Should You Focus on Both?

Hey love bug 💛 — it’s that time again!

Today, we’re diving into one of those topics so many business owners get stuck on.

You know the one… dun, dun, dun… social media vs blogging for business — which should you focus on for your marketing strategy?

Here’s the thing: At Blogging for Africa, we embrace every journey.

We know there are:

• Business owners who want nothing to do with social media.

• Business owners who don’t mind it but hate the idea of depending on it for 100% of their growth.

• And some who aren’t even sure what blogging (or a content-driven website) can do for them yet.

So in this post, love bug, I’m talking to all three. By the time we’re done, you’ll have the clarity you need to decide exactly where to put your energy.

And you know what we say around here — before we dive in, grab your coffee (or your favorite drink) and let’s jump in ☕✨

So first things first, let’s cover some fundamentals.

What Is Social Media vs What Is Blogging (And Why This Matters for Your Business)

What is social media?

Social media is a platform where you create content in a social form — photos, videos, stories, posts — to expand your brand, build community, and share in real time. Think Instagram, Twitter (X), Facebook etc.

Excluding social search engines like YouTube, Pinterest, or LinkedIn Articles — those are technically search-based platforms, not traditional social media.

I’ll cover this in a separate post soon.

What is blogging?

Blogging is content you create and publish on your own website — what I call a content-driven website. It can be written posts, photos, videos, or even podcasts, but the big difference?

You own it.

Social Media — Then vs Now

When social media first took off, platforms like Instagram, Facebook, and Twitter exploded because of momentum and curiosity. Brands grew fast, and visibility felt easy.

Now? Algorithms are tighter, competition is tougher, and overnight growth stories are… kind of rare.

💡 Quick Stat

Back in 2016, organic reach on Facebook was around 16% — now it’s under 2% for most pages. (Hootsuite)

Average Instagram engagement rates dropped by nearly 30% between 2021 and 2024. (RivalIQ)

Love bug, I know you’ll want to come back to this one later — 📌 Pin this — especially if you’re deciding between social media vs blogging for business.

Blogging — Then vs Now

Blogging has evolved differently. While social media thrives on trends, blogging thrives on evergreen content — that works for you months or even years after you publish it.

And with Google valuing original, trustworthy, and helpful content more than ever, blogging has only gotten stronger.

💡 Quick Stat

Businesses that blog get 55% more website visitors and 67% more leads than those that don’t. (HubSpot)

56% of marketers say blogging is still their top content marketing strategy. (DemandMetric)

For My Business Owners Who Have a Hunch Something Big Is Shifting — Let’s Talk 🥂

As a business owner, if you’ve had a hunch that something is in the air — that things are drastically changing in how content is created, recognized, and expanded online — let me validate that gut instinct really quickly.

Love bug, you are correct.

So if you’re thinking:

“You know what? I actually don’t want to be involved with social media. I’m good. I just want to build my business, create great content, and serve my customers and clients.”

For you? Come a little closer, because we need to have a conversation.

Here’s the Tea 🍵

The fact that you’re picking up on the energy in the room — not just what’s being promoted or what you’re being told you “have” to do — means, friend, you’re actually a couple of steps ahead of the curve.

You see, most business owners were taught:

• You have to be on social media to have a successful online brand and business.

• Without social media, you’re going to fail.

• You need to be popular. You need to get likes. You need to get engagement.

• You need to be on social media to build a powerful, well-known personal brand.

Sound familiar?

But here’s the thing — you (and hundreds of entrepreneurs right now) are all saying the same thing:

“I’m putting in the hard work.”

“I did everything people told me to do.”

And yet…

• You still feel energetically drained.

• You still feel like something big is missing in your business.

• You still feel like, even after months — and in some cases years — you’re not seeing the return on investment you were looking for.

• You still feel like your ideas, concepts, and talent are being hidden and shoved into a box.

• You feel like your vision can’t be expanded — and there’s an eerie vibe of not being able to fully display what you have to say, share, or feel.

And I’m not talking about likes, engagement, or comments — metrics that are decreasing in value every single year.

💡 Quick Stat: Average Instagram engagement rates dropped by nearly 30% between 2021 and 2024 (RivalIQ).

I’m talking real, tangible results:

• More sales on your products or services.

• More long-term brand equity.

• More growth that actually moves the needle for your business.

And at this point?

You want something real.

Something yours.

Something expansive.

You’re tired of relying on popularity games, sudden social media shifts, and having to fit your brand visuals and voice into a box that — let’s be honest — social media platforms can’t fully carry.

So, Here’s the Good Part…

You don’t need — and honestly, you never needed — social media.

You do need content.

And here’s an even bigger secret…

You need a content-driven website.

You see, while some platforms are getting shakier by the day (👀 looking at you, TikTok), content-driven websites aren’t just maintaining their value — they’re increasing in value.

Let me explain.

Your business don’t just need a place to expand and showcase your abilities — it needs a stable online environment and marketing strategy to grow.

👉🏽 And here’s where things get even more real:

With AI flooding the internet, social media is having a hard time controlling mass content production — which makes things more unpredictable for creators and business owners.

Meanwhile, major SEO players like Google are cracking alllll the way down on AI-generated content.

One major move their making?

👉🏽 Their new E-E-A-T blog score rolling out this month (July 2025).

And friend, anyone blatantly copying AI content is in trouble. Yes that includes website and or blog post content.

(Psst… I’ll be doing a full blog post about this soon. Stay tuned.)

But Here’s How Having a Content-Driven Website Can Help You

It can expeditiously grow your brand, showcase your talents and skills, and open up community and networking opportunities.

And not only will you not miss a beat — you’re going to be in a position to increase every angle of your business with just your content-driven website.

So, here are the 5 top reasons that gut feeling you’ve been having is 1,000% correct:

1. Your Content-Driven Website Creates a Powerful Business Ecosystem

Really briefly, let me explain what that means.

In one single place, you’re able to contain everything you offer.

Your clients and customers can:

Learn about you

Find your services or products

Purchase directly — all in one place

That alone is game-changing and powerful.

2. You’ll Protect Your Content

I’ll be doing a separate blog post about this and you can also check out my Legality Blog Post for more:

Legal Pages for Bloggers: 5 Must Haves (With Powerful Examples

Indexing your content is vital.

Social media does not index your content.

That alone hurts your copyright and makes it harder to prove originality.

When your content lives on your website, Google indexes it, which strengthens your copyright and originality claims.

(Psst… major for entrepreneurs who want to protect their ideas).

3. You’ll Tap Into Search Engine Optimization (SEO)

While it takes about three months of consistent blogging for Google to fully trust your site (what I call the “probationary period”, once you pass that?

It’s a goldmine.

I teach this in-depth with my clients and will also be sharing it in my upcoming Global Blogging Business Packages.

Here’s the kicker:

Most competitors in your niche aren’t tapping into this.

Social media content doesn’t get indexed on Google (outside of YouTube, Pinterest, and LinkedIn articles).

That means hours of content creation on Social Media? Invisible to search engines.

You, on the other hand?

By focusing on a content-driven website, every piece of content you create not only belongs to you but gets indexed by Google.

That strengthens your copyright and proves originality.

4. You’ll Increase Your Market Value and Brand Equity

When you consistently:

• Answer your target audience’s questions

• Solve their concerns

• Showcase your talents and skills

…you position yourself as the go-to expert.

That builds brand equity.

We’re talking partnerships and much more.

And here’s the real deal: you don’t need social media to do that.

Guess what companies do first when they’re interested in working with you?

They Google you.

This is becoming even more important as:

• Brands are getting smarter

• Social media influence is decreasing.

✓ So make sure you’re ready for that search.

Which brings me to my next point.

For Business Owners Who Want Social Media but Don’t Want to Depend on It Solely for Success — Here’s What You Need to Know✨

1. It’s All About Ownership

Okay, you know how we do over here at Blogging for Africa — everything we talk about, whether it’s business or content-driven websites, comes down to one thing: ownership.

The most powerful position you can be in for your business — right now and in the near future — is to be in full ownership of your content, your marketing, and your creativity.

That’s not just important; love bug it’s everything.

And here’s what people don’t talk about enough when it comes to social media: you don’t own it.

At any moment, the platform can shadowban you and they can delete your hard work. 

I can’t tell you how many creators I know that’s happened to.

Where they’ve waken up to their entire business being flipped upside down. Anything from:

• Platform shutdowns.
• Being banned or shutdown.
• To random platform redesigns.
• Major changes in the algorithm
• And even platforms completly removing features that you depend on — and guess what happens next for the business owner? 

You simply have to adjust to their rules.

So what should you do prior to any situation like that?

I recommend making sure you’re implementing a strategy within a strategy — one you fully own. This way, you’re increasing your content ownership along with your brand’s equity and overall value.

And here’s the thing: not everybody in your niche is willing to do this but brands and businesses understand how valuable platform and content ownership is.

So if you’re willing to go that extra mile inside your expertise, in your niche, you’re going to stand out.

Which leads me to my next point…

2. In My Kendrick Lamar Voice 🎤 — Sometimes you gotta pop out and show ’em. Love bug, it’s time to make your brand pop and stand out — effortlessly.

Here’s the thing:

brands and partnerships are getting smarter.

• They’re looking beyond the likes.

• They’re looking beyond the noise.

• They’re looking beyond even what might look like popularity. 

They’re starting to ask real questions, like:

• Can this person actually convert an audience into buyers?

• Does their brand align with our values long-term?

• Do they have proven expertise or authority in their niche?

And this, my friend, is where a content-driven website comes into play.

With AI and everything else reshaping the industry, branding and brand deals are about to get even more competitive. 

Gone are the days where companies just throw money at social media influencers because a follower count looks valuable.

They’re looking for real metrics, real branding, and a real skill set — or genuine influence.

And that’s where having a content-driven website changes the game, friend, because your website does all of this and then some.

Here’s What Your Content-Driven Website Can Do to Help You Pop Out in the Noise:

• Showcase Your Talent and Your Skills – Whether you’re a talented hairstylist, technician, nail tech, barber, designer, chef, or baker, your content-driven website is where you can perform and showcase your talent freely — no character limits, no video length restrictions, no “you can’t do this here.”

• Showcase Your Expertise – Your articles, case studies, and posts build a library of thought leadership that brands can see — no guessing if you’re legit.

• Demonstrate Real Audience Engagement – Blog comments, newsletter signups, and email list growth are metrics you own and can present to partners.

• Highlight Brand Alignment – Your website tells your story, your mission, and your values clearly, so brands can see if you’re a good fit.

• Provide a Portfolio That Lives Forever – Unlike a viral reel that fades in 48 hours, your best work is neatly showcased, searchable, and evergreen.

So, do you have to give up social media in order to have a content-driven website? No.

However, these are some of the things you want to keep in mind as you grow and position your brand and business.

Want to know how you can do this in complete originality?

Check out this post → How to Build a Business You’ll Love — Kendrick Lamar Style!

Sometimes you just need a little reminder in your back pocket, right?

📌 Save this post if you’re weighing social media vs blogging for business and want to build the smart way.

In Closing

Whether you’ve been building your brand for years, just playing around with ideas, or you’re completely new to this online business thing — the same thing applies, friend:

My best recommendation – Build your core first.

Social media is optional and or can be used for amplification.

Alright love bug thats all for today. 

Enjoyed this post on social media vs blogging for business? Here’s another post you’ll love:

SEO for New Bloggers: 6 Powerful Ways to Glow Up Your Blog!

Okay, until next time. Cheers! 🥂

Your favorite foodie and blogger, Keesh.

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