SEO Tips to Boost Your Brand and Business Visibility (UPDATED) 🥂

Growing a business online means there are a ton of factors to keep in mind, but one of the BIGGEST is SEO. Which is one of the most powerful ways to boost your brand and business visibility longterm.

So, when I first started blogging, getting serious about search engines was a must and as much as I would love to say it’s because I loveee Google (hey Google) ummm that’s not quiteee the case hahaha.

While I definitely use Google like most people for my primary searches, the real reason I chose to focus on search engines for business growth is simple: it’s a powerful long-term strategy. Yes, it takes time for Google to recognize your content-driven website, but once it does, honeyyy, the rewards are like gold and they keep coming in on autopilot.

Anddd it’s not just Google; people are turning to other major search engines like Yahoo, Bing, and even social search engines like YouTube and Pinterest.

But what is SEO and why exactly should you focus on SEO for your business anyways? Great question.

In this blog, we’ll be diving deep on what SEO actually is and how you can utilize it to increase your brand and business visibility.

So let’s dive in shall we 🥂

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First let’s talk about what SEO actually is.

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So what is SEO? SEO stands for Search Engine Optimization and it refers to the process of optimizing your website and or content in order to rank higher in visibility on search engines like Google, Yahoo or Bing.

By focusing on SEO (Search Engine Optimization) you increase the chances of your website being visible for keyword terms that your audience is searching for.

So I like to think of SEO like a personal concierge: the search engines are delivering the highest quality websites for what the user is searching for and your goal as a business owner is to be that website.

But how do you do it?

In this blog post, I’m diving into what the data reveals about what businesses can do to level up their SEO and increase brand and business visibility. So, let’s start with the basics…

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Let’s talk about why a User Experience (UX) is the Secret Sauce to Boosting Your SEO.

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What is User Experience (UX) and why is it important for your SEO strategy?

UX is all about how visitors interact with your website and how easy, enjoyable, and seamless that experience is. From the moment someone lands on your page, their experience—whether it’s how fast the page loads, how easy it is to find what they’re looking for, or how pleasant the design feels—plays a big role in their decision to stay, browse, and take action.

• User Engagement: A great UX keeps people on your site longer, which signals to search engines that your content is valuable and worth ranking. Studies show that websites with a good user experience see a 200% increase in user engagement (source: Forrester).
  
  
• Mobile-Friendliness: Having a mobile-friendly website is KEY. Everyone is browsing on their phones, and if your website is not mobile-friendly, you’re at a huge disadvantage. Google is beyond important; however, we’ll discuss this a bit later in the article. Mobile devices account for nearly 60% of global web traffic (source: Statista).
  
  
• Reduced Bounce Rates: When your website is easy to navigate and delivers what users are looking for, they’re less likely to leave immediately (a.k.a. lower bounce rates). Websites with fast load times have a 25% lower bounce rate (source: Google).
  
  
• Better Conversion Rates: Having a smooth UX also makes it easier for users to take action (whether it’s signing up for a newsletter, making a purchase, or filling out a contact form). A study by Adobe found that 38% of users will stop engaging with a website if the content or layout is unattractive (source: Adobe).

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2. Utilize focused keywords BUT wait there’s more…

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So what are focused keywords?

Focused keywords for a blog post are specific, relevant terms or phrases that are central to the topic of your content. These keywords help search engines understand the primary subject of your post, and they help improve the post’s ranking higher in search results.

You can use your focus keywords by mixing in variations, adding them naturally throughout your blog, and using long-tail keywords for more specific searches.

However, while utilizing focused keywords is important for your blog content creation process, which will help you gain website traffic for your business based on what the user is searching for, having focused keywords on your blog is not the only thing you want to pay attention to.

You also want to pay attention to search intent.

Creating content that aligns with the intent behind a user’s search query will tailor your content to address your target audience’s specific need, which will increase your website’s overall engagement and improve SEO.

So, when creating your content, you want to ask questions like: Are the users looking for information, looking to make a purchase, or seeking answers to a specific question?

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3. The Good Stuff.

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Another way to increase your search engine optimization is to create great direct content.

Creating direct, quality, informative content within your niche will help Google eventually recognize your blog as a good resource to send traffic to but what is good content?

Good content can fall into a couple of categories; here are a few:

• Niche related content: If you’re blogging as a business I would HIGHLY suggest focusing on niche-specific content. If you choose to add on another niche just be sure that your core audience would also enjoy that content too.
  
  For instance, I blog about business and blogging tips but I also share yummy recipes. I knew my core audience business owners, bloggers, and content creators would enjoy my recipes. However, if I wanted to also start blogging on the topic of auto mechanics ummmm it would not be a good fit (hopefully that makes sense).
  
  Blogging about too many niches on your blog as a business owner will not only confuse your audience but also the search engines which will delay your growth. As a content creator the strategy may slightly differ but as a business owner, narrowing your focus is crucial.
  
  Want to learn more about the difference between business owners and influencers, especially related to blogging and social media? Check out Business Owner vs. Social Media Influencer: What You Need to Know!
  
  So, I would say no more than 2 niches on one blog (especially as a brand-new blogger).
  
  
• FAQ Content: Answering direct FAQ within your niche on a blog post is great because it can help your blog rank for long-tail keywords and boost your chances of getting featured in Google’s “People Also Ask” section.
  
  
• How-to and Step-By-Step Guides: Creating specific how to guide and or Step-By Step taught blog post are great because it helps you rank for solutions your audience is looking for and can also help decrease your website bounce rate.
  
  “Blogs with educational content (such as “how-to” guides) get up to 67% more leads than blogs without such content. (Source: HubSpot).
  
  According to Neil Patel, founder of SEO optimization tool UberSuggest state websites with “how-to” guides typically see a 38% reduction in bounce rates when users find the content they are looking for right away. (Source: Neil Patel).
  
  
• Add credible links: One of my personal favorites and something I highly recommend is adding credible links to your blog posts. Not only does this boost your blog’s authority with both Google and your readers, but it also helps improve your website’s backlinks, social shares, and overall page engagement. Tip here: set the link to open in a new tab.
  
  
• Content with YouTube Videos: Adding a YouTube video to a blog can not only enhance the user experience but also improve rankings on both search engines and YouTube. It encourages users to stay on your page longer and increases the chances of your content appearing in rich snippets and or video carousels (which are the videos that appear in the search engines from Youtube and other sites).
  
  According to technicalseo Embedding YouTube videos in your blog posts can significantly enhance your content’s visibility in search engine results.
  
  
• Content with Photos: You also want to add relevant images to your blog post not only will it make the content more appealing especially to your audience who are more visual learners it can also boost the chances of it ranking within the Googles image search results.
  
  Two tips here:
  
  ✨ Be sure to add your image alt text with the keyword focus and can also use keyword variations.
  
  ✨ Also, consider changing the photo file name to the keyword focus and or variation you’re using for the post for example, instead of naming an image “IMG_1234.jpg,” you could name it something descriptive like “digital-marketing-strategies.jpg” to align with the focused keyword of your blog post.
  
  *These small tweaks will help your ranking within Google image search results for the keyword*

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5. Consider adding Structured Data (Schema Markup) 💻

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Schema Markup is essentially a “roadmap” for search engines, guiding them to understand exactly what your content is about so they can display it more effectively in search results.

Search engines rely on structured data to get a clearer, more organized picture of your content.

For instance, if you run a recipe blog, schema markup helps Google show your recipe’s ingredients, cooking time, and ratings directly in search results, saving users time and increasing the chance of clicks.

Some benefits of adding Schema Markup coding:

• Better User Experience: With more relevant and clear search results, users can easily find what they need. This encourages them to engage with your content, boosting both your click-through rate and engagement.

• Rich Snippets: By using structured data, your content can be featured as a rich snippet in search results. These enhanced listings include useful details like product prices, review scores, or event times, making your page stand out and attracting more attention.

For example, let’s say you had a recipe blog:

Without structured data, a basic search result might look like this:

• Title: “Best Chocolate Cake Recipe”
• Description: “Learn how to make a delicious chocolate cake with simple ingredients.”

With schema markup, search engines can display additional information directly in the search result, like this:

• Title: “Best Chocolate Cake Recipe”
• Description: “Learn how to make a chocolate cake with simple ingredients.”
• Rating: ★★★★☆ (4.5/5 stars)
• Prep Time: 15 minutes
• Cook Time: 45 minutes
• Ingredients: Flour, cocoa powder, sugar, eggs, butter, etc.

This additional information is made possible through schema markup, making the search result much more informative and eye-catching, which increases the likelihood of users clicking on it.

• Better Search Visibility: Structured data helps search engines quickly understand your content and rank it better. This can increase your visibility and improve your search ranking.

Here’s a good video tutorial on how to add the code to your blog post: https://www.youtube.com/watch?v=0Atnf5nxgFM

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6. Add internal linking.

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Another easy but super effective tip for getting your brand and business noticed by search engines: add internal links to your blog posts! Basically, internal linking involves adding links from your existing blog posts to the current one.

So here are a few benefits of internal linking:

• Improves Crawlability: links help search engines navigate and index your website more effectively. By linking to other relevant pages, you make it easier for search engines to discover and crawl more content on your site, leading to better visibility in search results.
  
  
• Enhances Site Structure and Hierarchy: Internal linking creates a clear structure for your website, which helps both users and search engines understand the relationship between different pages.
  
  
• Increases On-Page Time and Reduces Bounce Rate: When users click on internal links to explore related content, they spend more time on your site. This increases your “on-page time” and can reduce bounce rates, which are positive signals for SEO. Search engines interpret higher engagement as an indicator of quality content.
  
  
• Encourages Indexing of New Content: When you publish new blog posts or pages, linking to them from older, well-ranked content can speed up the indexing process by search engines, ensuring that your new pages get discovered quickly and have the opportunity to rank.

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7. Add External Linking.

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Add external links from credible sources to your blog.

Backlinks offer several key benefits for SEO, including improving search engine rankings, increasing organic traffic, enhancing website indexing, boosting domain authority, and increasing credibility. They also drive referral traffic and create opportunities for content discovery, helping to expand your reach and brand visibility.

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8. SEO Friendly URL’s.

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You also want to be sure to create clean, descriptive, and concise URLs that reflect the content of the page. Avoid long strings of numbers or irrelevant characters. Including a keyword in the URL can also be helpful.

For example, a URL like “www.example.com/blog/seo-friendly-urls” is much more user- and SEO-friendly than “www.example.com/blog/?id=12345“. Including relevant keywords in the URL can give your content a ranking boost, as search engines view it as an indication of the page’s relevancy to a search query.

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9. Make your content easy to read.

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So another little tip to get better SEO is to be sure to break your content up with text, heading, bullet points and short paragraphs.

Content that is easy to read and digest encourages users to stay longer on your site, which can improve SEO.

I cover more on how to format a blog post like a pro here: How to Write Your Next Blog Post Like a Pro: A Complete Guide

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10. Add your meta tag descripton.

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Also, I highly recommend setting up your Google Console which is an essential tool for blogging. It will help you monitor your blog’s performance, optimize your content, fix errors, and ensure your site is meeting SEO best practices, leading to better rankings and more traffic.

Bonus Tip: I recommend using the Yoast SEO WordPress plugin for your blog posts. It makes optimizing your content for specific keywords easier, helping you improve your SEO score and enhance your visibility in search results.

I cover more on the SEO Yoast plugin and other helpful blogging tools here: Top Blogging Tools to Elevate Your Blog Content Creation Process.

Ok so those are my updated SEO tips that you can utilize right now to increase your brands and business visibility anddd I want to hear from you below, what are some of your favorite SEO strategies?

Drop your thoughts and questions in the comments, and let’s keep the conversation going. Keep grinding, and let those search engines and tips work for you! 🥂

Alright, until next time!

Your favorite foodie and blogger, Keesh.

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