Marketing in a Bad Economy: 3 Reasons You Need a Website ASAP.

Seen the news lately?

You’ve probably heard about the tariffs, the rising interest rates, and all the other wild shifts happening in the economy.

And if you’re anything like most people — and most business owners — you’ve probably been wondering:

👇🏽

What should I be doing right now?

What’s the smartest move I can make to survive and grow when it comes to marketing in a bad economy.

Here’s the thing — You don’t have to be living under a rock to see what’s happening…

And you also don’t have to pretend nothing’s going on.

Usually, when we ignore the signs, it’s not because we don’t care — It’s because we don’t feel prepared.

Love bug 👉🏽 let’s change that today.

You don’t have to feel unprepared in this economy.

You don’t have to keep building in survival mode.

> Because one of the biggest things I see right now?

A lot of business owners are running toward short-term resolutions.

And friend — let’s avoid that.

📌 Pin this for later, love bug — smart moves for marketing in a bad economy start here.

It’s time to build a business foundation that actually holds up — no matter what the economy’s doing.

In today’s blog post, we’re diving into:

Marketing in a Bad Economy: 3 Reasons You Need a Website ASAP.

So grab your coffee (or tea), friend — and let’s dive in. ☕️✨️

📉 Tariffs + Economic Tension Are Reshaping the Market

I’m sure you’ve seen the headlines — new tariffs, trade restrictions, and a global economy that feels more unpredictable by the week.

And for business owners, that means higher costs, tighter margins, and major shifts in how international products and services are bought and sold.

But here’s what most people miss:

👉🏽 The businesses that will survive (and thrive) in this new climate?

They’ll be the businesses with smart platforms and strategic reach — not at the mercy of the economy or the algorithm.

And this is why having a content-driven website matters more than ever.

If you start focusing on your own content-driven platform now — especially before others in your niche catch the wave — here’s what’s possible in the next 3-6 months:

• You’ll lower your dependency on high-cost ads and international suppliers.

• Your audience will find you through search engines, not just social scrolls.

• You’ll generate organic traffic through strategic blog content — saving tons on marketing and ad cost.

• You’ll position your brand to attract clients and customers who trust you.

And the numbers don’t lie:

• Companies with blogs produce 67% more leads per month than those without. Source

• SEO leads have a 14.6% close rate, compared to 1.7% from outbound efforts like cold ads. Source

• Brands with consistent blogs are 13x more likely to achieve a positive ROI. Source

• 55% of buyers say blog content directly influences their purchasing decisions. Source

So instead of freaking out about marketing in a bad economy, you’ll be building a foundation that drives steady traffic, builds deep trust…

🛒 Inflation + Consumer Behavior Are Changing the Game

There’s no secret, love bug — prices are going up.

But here’s the deal:

We’re not about to let inflation take you off your game or out of your business.

So before you throw in the towel — especially if you haven’t even built a powerful content-driven website yet —

Put the towel down friend.

Because you already know what we say around here…

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> Ain’t nobody got time for that.

Now what I’m about to share with you might be different from anything you’ve heard before — because let’s be real:

Most advice you’ve been given probably falls into one of two categories:

1️⃣ “Hustle harder.”

Just push through, work nonstop, and eventually you’ll catch up.

Inflation? No big deal — just grind until you outpace it.

2️⃣ “Blow up on Instagram.”

Build popularity, go viral, and let likes turn into income.

If enough people follow you, the money will come, right?

While there’s nothing inherently wrong with either approach.

But both have huge holes when it comes to long-term business survival especially in a shaky economy:

• Hustling endlessly is not sustainable.

• And leaning on social media metrics to determine your business success?

That’s a risky game — especially since you don’t own the platform and at any moment poof it can be gone (a lesson learned from TikTok, Periscope ect).

✅ So What’s the Smarter Strategy?

A content-driven website allows you to merge the best of both worlds:

You can still take massive action — and build something that actually lasts.

You don’t have to give up your hustle energy.

You just need to channel it into a stable platform that keeps working — no matter what’s going on.

✨️And yes✨️— people can still like you, share your work, see your talent, and purchase your offers.

But they’ll be doing it through your website — not just from outside platforms you don’t own. And as a business, ownership and content control are vitally important in unpredictable times.

Here are a few stats to really think about: Consumers are turning to websites more than ever 📈

They want real information — not just a caption and a link in bio. Source

📊 77% of internet users read blog posts to help guide their purchasing decisions. Source

(A.K.A. Having a content-driven website — it’s a trust-builder.)

📉 91% Consumers are becoming overwhelmed by social media ads. Source

Many are tuning out completely — or ditching platforms altogether.

🌍 And here’s the real kicker:

Over 8.5 billion searches happen on Google every single day.

Your ideal client — your target audience — they’re using search engines to find what they need.

Meanwhile, social media platforms like Instagram?

• Google doesn’t index them.

• Google doesn’t rank them.

So if your business isn’t showing up…
How are they finding you?

Love bug, social media is fine — but people need to find you on the search engine too.

Here’s the truth 💥
You’re way too gifted to only exist on social media.

So let me stand on business for a sec:
At bare minimum, you need a website.

• Your gifts deserve it.
• Your Audience and customers deserve it.
• And your business deserves to be best prepared for any economic waves coming next.

💸 3. Rising Ad Costs Are Draining Small Business Budgets

Okay, love bug — let’s talk about these rising ad costs and how they’re draining small business budgets…

Because we need to make sure your business is not on that list.

Now here’s the thing:

I’m not anti-advertisement.

Not even close.

I actually love a well-done ad — whether it’s offline, online, digital, billboard, print… you name it.

Done right? Ads are powerful.

But what I’ve learned (and what most small business owners are starting to see) is this:

• You shouldn’t have to rely on ad money just to stay visible.

A content-driven website creates a holistic ecosystem for your brand — one that works with or without paid traffic.

It’s not just about getting the customer. It’s about keeping the relationship.

It’s about reducing friction, lowering your customer service load, and giving people a place to self-educate, self-nurture, and self-convert — all without another boost or promo.

And when your ads stop running?

• Your website don’t.

• Your blog post don’t.

• Your traffic don’t stop.

A content-driven website is a literal advertising machine — but one that runs for free once it’s built.

Outside of hosting, basic tech, and your strategy time, this platform becomes your:

• 24 Hour Salesperson.

• Evergreen lead generator.

• Digital home base.

It’s not just visibility.
It’s sustainability.

And in this economy? That matters.

Psst: I actually broke this all the way down in a detailed post — because let’s be for real, you shouldn’t have to do everything by yourself.

Your website can carry real weight for your business and help you save big in the process Content Driven Website Wins: 7 Hats You Can Finally Take Off For Good!✨️— check it out here.

In the meantime…

📊 Here Are a Few Stats to Consider:

Here’s how paid ads and content balance out:

Content marketing delivers 3x more leads per dollar spent vs. traditional advertising — at 62% lower cost. Source

Example: A catering business writes a blog post called “7 Must-Have Dishes for Your Fall Wedding” — that one post pulls in local leads all season long, without paying for ads every week.

SEO delivers an average ROI of 22:1 — every $1 invested brings $22 back. Source

Example: A fashion brand writes a blog post titled “What to Wear to a Summer Wedding (Without Outshining the Bride)” — and it starts ranking for seasonal searches. Sales roll in from Pinterest and Google clicks without them spending a dime on ads.

Content returns $2.77 for every $1 spent — that’s a 177% profit. Source

Example: A skin care brand invests $500 in blog content around natural ingredients — and starts seeing $1,300+ in orders just from search traffic.

👉🏽 This is what happens when you show up with consistency and the right strategy — using SEO and blogging the smart way.

In fact, we teach this with our clients, and we’ll be sharing this in our upcoming Global Blogging Business Packages — so stay tuned for that 🥂

🖇️ Save this to your favorite Pinterest board if you’re done hustling — and ready to master marketing in a bad economy with real strategy.

In conclusion:

The key to marketing in a bad economy — and one of the smartest moves you can make right now — is building a content-driven website that works with you.

We’ve already talked about how it can save you time and money. But truth is, it can do even more for your brand.

If you’re curious what that looks like in action, here are two posts to check out next:

• Content Driven Website Wins: 7 Hats You Can Finally Take Off!

• Google Search Console: The Secret to Growing Your Blog Fast!

Alright love bug — see you next time.

Your favorite foodie and blogger,
Keesh

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