Content Driven Website: Seven Reasons Your Business Needs One

Congrats! You did it.

You’ve taken the big steps by starting your business and making sure you’re on every social media platform, and for the most part, you’re doing well.

You’re getting new followers, you’re increasing your engagement, and things seem to be looking up from there.

First, let me start by giving you a big, huge congratulations for having the courage to start your own business and decide to market your products and services.

That my friend is not easy to do.

It takes time, dedication, and some level of risk, but you decided to do it anyway, and that’s AMAZING!

Now, let’s talk about the next step: turning your business from a presence on social media into growth on your own content creation platform.

Before we dive deeper, you might be wondering, “How can I create my own content platform? Isn’t that expensive? And with all the social media platforms out there, do I really need one?”

Well, when I say ‘content creation platform,’ I’m not talking about another social media account.

I’m talking about building something far more powerful — a content driven website.

In this post, I’ll share some important reasons why having your own content platform can be a game-changer for your business.

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So, what‘s a website?

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A static website is a collection of online pages that store details about your business online, think of it as a digital version of a brochure.

With a website, you’re able to accomplish a few things, including:

• Business: Generate leads and sales.

• E-commerce: Sell products online.

• Portfolio: Showcase work, perfect for creatives.

• Informational: Offer facts and insights on particular subjects.

There are also different websites, each with its own style and purpose:

• Static Websites: These have fixed content that doesn’t change often—perfect for businesses with steady offerings.
  
• Dynamic Websites: These are always being updated, often connected to a database. Think news sites that keep you in the loop.
  
• E-commerce Websites: are websites that are loaded with products, shopping carts, and payment options, like Amazon or EBay.
  
• Landing Pages: These websites are simple, one-page sites designed to spotlight a specific product or service, guiding visitors to take action right away.

So now that we’ve discussed what a website is, now let’s discuss what differentiates a blog from a website.

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What is a blog?

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A blog is a section of a website that lets you regularly create and share new content.

A blog allows a businesses to personalize it’s brand and products and services by offering inspiring stories, updates and industry related information.

Blogging has been around since 1994, when Justin Hall created Links.net, the first-ever blog, and guess what? It’s not going anywhere. In fact, it’s easier than ever to start one, even if tech isn’t your thing. With AI helping to spark ideas and streamline the process, blogging is only going to get bigger—across industries and beyond business.

Sure, social media is sticking around, but content creation on your own website is the future. Think of it as your brand’s personal social hub—complete with photos, videos, updates, and a place for your audience to hang out, learn, shop, and engage.

In fact, I believe social media will always be around, but content creation from your website is just the future. It’s going to be like people’s own mini social media platforms.

Filled with photos, updates, videos, and everything, a place to hang out, learn, buy, and engage.

A complete revamp.

I believe instead of it being follow my — social media… It’ll be here’s my website.

Which brings us to something called a “content-driven website.

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So what is a content-driven website?

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A content-driven website is where your website and blog come together in perfect harmony!

It’s all about creating valuable, relevant, and consistent content that speaks to your audience, keeping them engaged and coming back for more. Rather than focusing on just selling, these websites prioritize high-quality content that truly connects with visitors and meets their needs or interests.

Content can take many forms, like blog posts, that are:

• Only words.
• Words with photos.
• Videos
• Tutorials
• Case studies
• Podcasts
• Infographics
• Product photos
  with brief descriptions

The goal of a content driven website is to build a loyal community by regularly sharing content that educates, entertains, or inspires.

Content-driven websites can serve many purposes, such as:

• Establishing authority or thought leadership in your field.
• Boosting traffic through SEO and engagement.
• Monetizing through ads, sponsorships, or affiliate marketing.
• Strengthening your brands awareness and trust.

Think of news websites, educational blogs, media platforms, and business sites that focus on informative and inspiring content. They’re all great examples of content-driven websites that aim to support their goals while connecting with their audience in meaningful ways!

A lot of major brands are using content-driven websites to connect with their audiences, build trust, and show leadership in their industries. Here are some familiar names doing it right:

OkayAfrica (African Culture News)

OkayAfrica is a popular blog dedicated to contemporary African culture, music, and news. It’s highly content-driven, featuring original stories and interviews with African artists, influencers, and change-makers.

Nike (Nike News)
Nike News brings the inspiration. Their content covers athlete stories, new product launches, and behind-the-scenes looks at sustainability projects. It’s designed to connect with Nike’s active, driven audience and share the brand’s bigger mission.

TechCabal (African tech startups and business)

TechCabal provides in-depth content on the African technology ecosystem, including startups, investment, and business developments. They publish features, reports, and news stories that engage the African tech community.

Coca-Cola (Coca-Cola Journey)
Coca-Cola’s Coca-Cola Journey is more than just about drinks. It’s packed with stories on sustainability, innovation, and community impact. They use this content to really engage their audience and highlight what their brand stands for.

Africa is a Country (Politics, Culture Commentary on African Issues)

This blog provides insightful commentary on African politics, culture, and media. It’s content-driven, with in-depth articles that challenge stereotypes and explore socio-political issues in Africa.

LEGO (LEGO Ideas)
LEGO Ideas is a fun space where LEGO fans can submit their own designs for new sets. It’s all about creativity and community, with tons of user-generated content and a blog full of building tips and LEGO news.

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Key Benefits of Having a Content Driven Website

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1. Having your own blog allows you to control your message.

One of the often-overlooked benefits of creating content on your own website is the ability to control your brand messaging. This is crucial because you don’t want others defining who you are, what you offer, or how your business provides value in the marketplace.

By owning your platform, you ensure your message remains clear and free from distortion by third parties. You can directly engage with your audience on your own terms, building trust and credibility through consistent, authentic communication.

2. A Blog Extends the Lifespan of Your Content

The greatest advantage of blogging is the longevity of your content. Unlike social media posts, which can quickly disappear in the noise of algorithms and fast-moving feeds, a well-crafted blog post can drive traffic for years.

Blog content is evergreen, meaning valuable and relevant information stays useful long after it’s published. Since search engines index blog posts, they can be discovered by new audiences months or even years after they are published.

With proper SEO practices, your blog can consistently rank on search engines, generating leads and staying relevant without the need for constant updates.

Social media posts, on the other hand, have a much shorter shelf life often lasting a few hours before they’re buried beneath newer content, because the platforms are designed for quick, real-time interactions.

While this can lead to instant engagement and viral moments, the lifespan of a social media post is extremely limited. For instance:

– On Twitter, a tweet’s relevance typically fades after about 15 minutes.

– On Facebook, a post might stay visible for a few hours before being overshadowed by new content.

– Instagram Stories and Snapchat posts disappear entirely after 24 hours.

This fleeting nature makes social media great for immediate outreach and updates but not ideal for long-term impact. Posts quickly become irrelevant, and unless you’re consistently producing fresh content, it’s easy for your brand to fade from your audience’s view.

In contrast, blogs offer a lasting impact, allowing your content to continuously engage your audience and drive results over the long term.

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3. You are able to create longer-form content with whatever kind of content you want.

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Social media platforms are designed for quick, bite-sized communication, and because of this, each social media site has character limits, which limits how much you can share in a single post

• Twitter/X: 280 characters per tweet which represents about 3-4 lines of text. (unless you subscribe to Twitter Blue, which allows up to 25,000 characters).
• Instagram: Captions are limited to 2,200 characters which is about 400 words.
• Facebook: You can write up to 63,206 characters in a post.
• LinkedIn: Posts are limited to 3,000 characters (which represent about 500 word count).
• TikTok: Captions have a 2,200 character limit which is about 400 words

They also typically limit how long your video can be and how many photos you can attach to one post.

Unlike social media, which limits how much you can share, blogging offers the ability to explore topics in depth without character restrictions. This flexibility allows you to create long-form content that provides a more in-depth discussion on topics with your niche.

In terms of word count, blog posts typically range from 500 to over 2,000 words, depending on the topic and intent.

For SEO purposes, many bloggers aim for 1,000 to 1,500 words, which gives a balance between depth and readability while increasing your business’s chances of ranking well on search engines.

4. You own your blog.

One of the biggest reasons you should start creating consistent content from your website is because you own it, meaning you have complete control over your content. You decide how it looks, how it’s presented, and how long it stays published.

You can also update, repurpose, or remove content whenever you like, giving you the flexibility to maintain your content’s relevance.

With social media, the platforms can change how content is prioritized, or they can even restrict reach without warning.

Additionally, the platform owns the audience, not you. If a platform shuts down, changes its policies, or reduces your content’s visibility, you can lose everything you’ve built.

5. Maximize your sales with Pinterest.

One little secret that those who are not blogging are not quite aware of is the benefit of utilizing Pinterest for business marketing. Pinterest is a powerful way to drive traffic to your blog and promote your current products and services.

But what is Pinterest? Pinterest is a social search engine, that is driven mostly by images instead of text.

It’s a place where users seek inspiration, ideas, and solutions, making it a valuable tool for bloggers to drive traffic to their websites and reach new audiences.

Combining Pinterest with blogging can supercharge your content strategy, helping you build visibility, grow your audience, and establish authority within your niche.

Unlike Google, it does not take months to get traffic to your blog from Pinterest; in fact, in your first month, you can get 1000’s of viewers to your blog, especially if you utilize a tool called Tailwind Tribe.

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Side note: I cover how I got over 17,500 followers on Pinterest and how to utilize Pinterest to get traffic to your blog in my Called to Blog course, which can be found here: https://bloggingforafrica.com/called-to-blog-course

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Here are a few powerful Pinterest statistics to consider:

• As of 2024, Pinterest remains a highly active platform with over 518 million monthly active users, a 12% increase year-over-year. The majority of Pinterest’s user base consists of women (around 79%), particularly within the 25-34 age group, which makes up about 30.9% of its advertising audience. In the U.S., approximately 35% of adults use Pinterest, and the platform continues to be a significant source of discovery, with 46% of weekly users finding new brands or products​( Sprout Social, SocialMedia Manager, Metricool).

• Pinterest also stands out for its potential to drive e-commerce. About 50% of users make purchases after seeing a promoted pin, and 80% of users consider Pinterest a platform for shopping ​(Metricool, Search Engine Journal).
  
• Additionally, Pinterest ads have proven effective, with a 3x higher conversion rate compared to other platforms ​(Metricool).
  
• The platform’s engagement is robust, with users spending an average of 1 hour and 45 minutes per month on the app and accessing it around 48 times per month​ (Search Engine Journal). Pinterest continues to evolve as a discovery and shopping platform, appealing to brands and consumers alike.
  

6. Repurpose Your Blog Content.

So heres a little secret.

Creating high-quality blog content requires time and effort, so why let a great post only have one moment in the spotlight?

Repurposing blog content is a smart strategy to extend the reach of your material, increase engagement, and make the most of your hard work.

By repackaging your blog posts in different formats, you can reach new audiences, boost your online presence, and reinforce your key messages.

Here are several ways to repurpose blog content effectively:

– You can turn your blog post into social media content.

You can pull out the takeaways, quotes, or stats from your blog and turn them into bite-sized content for platforms like Twitter, Facebook, LinkedIn, or Instagram. Add a link to the full post to drive traffic back to your blog. You can turn your blog post into mini visuals and reshare the photos on platforms like Instagram and Pinterest.

– Create an Email Newsletter.

If you have an email list, repurposing blog content into a newsletter is an excellent way to stay connected with your subscribers.

• Summarize Your Blog Posts: Use a condensed version of your blog in your newsletter, highlighting the main points and adding a call-to-action that directs readers to the full post.
  
• Create a “Best of” Series: Compile several blog posts into a themed email series, such as “Top Tips for [Your Industry]” or “Most Popular Articles This Month,” giving readers a chance to revisit valuable content they may have missed.

This approach not only nurtures your existing audience but also drives more traffic to your blog.

– Turn your Blog post into a Youtube Video and or Podcast script.

So one of the secrets to being successful on YouTube is to have a script of the topic that you’re discussing and/or bullet points of the points you’ll be covering. Having either will ensure that you are covering the information in the most concise short amount of time as possible.

This is also very helpful for the editing process for your video.

Having a blog post that is concisely written can allow you to just do that.

Because of your blog post, you’ll already have the script and/or the bullet points for the topic you’re covering that you’ll be able to share in your Youtube video.

This also extends over to Podcasting as well.

– Your also able to

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7. Outsmart other brands in your niche who are not blogging.

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While I’m not one to focus on competition, I recognize that in business, gaining an edge is essential, and you’ll be surprised how many businesses within your niche are not utilizing blogging.

Meaning they’re not tapping into the full potential of search engines like Google, which processes around 8.5 billion searches per day, or roughly 99,000 searches per second. Which translates to about 2 trillion global searches annually.

So when those within their niche are searching for questions about their problems or how to advise on Google, those businesses are not being found for those keywords.

Although Google does not inherently favor blogs over eCommerce sites, blogs can provide a significant SEO advantage due to their ability to create high-quality, informative, and regularly updated content—key factors that Google prioritizes.

Websites with blogs generate 434% more indexed pages than those without, meaning there are more opportunities for these pages to rank on search engines.

Additionally, blogs often attract more inbound links, as they provide valuable information that other sites want to reference, leading to a 97% increase in inbound links compared to non-blog sites ​(Shift4Shop eCommerce Blog, Fit Small Business).

E-commerce sites, while focused on product pages, may struggle to rank as highly because they often lack the depth of content that blogs provide.

However, a blended approach, where an eCommerce site also runs a blog, brings together the best of both worlds. Blogging can boost your search rankings, drive more traffic, and help convert visitors by covering broader topics that go beyond just selling products.

So while Google doesn’t specifically favor blogs, their structure and content make them more likely to rank well when optimized blogs, especially when combined with an eCommerce site. This combo helps boost visibility and engagement.

So with that being said, a great way to differentiate your brand within your niche is by becoming discoverable through search engines.

By consistently offering valuable solutions to your audience’s questions and problems, you help them achieve their goals and aspirations, positioning yourself as a trusted resource and thought leader in your field.

Let me also add that blogging doesn’t just give you a platform to answer questions and solve problems. It also lets your brand share inspiring stories, customer testimonials, and other meaningful moments.

While you can post these on social media, the content often gets buried in the feed after a few hours or days, cutting its lifespan short—and we definitely don’t want that!

As business owners, we want to keep these highlight moments alive for as long as possible, and blogging is the perfect way to make that happen. It ensures that your best stories, successes, and testimonials stay accessible and relevant long after they have been shared.

In conclusion, In the fast-paced digital world, a content-driven website isn’t optional—it’s essential for any business that wants to dominate its market. Compelling, valuable content does more than just draw in customers; it builds trust, drives organic traffic, and sets your brand apart as a leader. Falling behind is not an option in this era of constant change.

Elevate your business by creating content that resonates, converts, and keeps your audience coming back.

Struggling to launch your content-driven website with the success you’re aiming for? My Called To Blog program is here to help you take the guesswork out of the process!

In just 5 days, you’ll master my exclusive GAB-LC method, designed to rapidly boost your website traffic, grow your email list, and set up a profitable business you can run from anywhere. This isn’t just a course—it’s a step-by-step roadmap to achieving real results, fast.

Ready to see the transformation? Click the button below to get started today!

Ok, until next time. Cheers! 🥂

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