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Clue #1: You’ve Got a Clear Vision of Who’s Waiting for What You Offer

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Knowing your target audience means you’re not just creating content, products, and services and hoping for the best. Instead, you’re able to develop a clear content strategy and create offerings that are specifically designed to reach and resonate with your audience.

So, if you already have this in place for your business this year, you’re one step closer to achieving success!

Clue #2: Your Offering Fills a Gap They Can’t Easily Handle on Their Own

Ask yourself: Does your business offer something your audience desperately needs, something they can’t do themselves or don’t have the time to do? If the answer is yes, then you’re in a fantastic position!

This means your business is providing something your audience truly wants and is in high demand, which makes it much easier to make the sale.

Think about it…

When your appliances break down at home, sure, you could watch YouTube videos for hours trying to fix the washer or refrigerator yourself. But let’s be honest, unless you’re an appliance expert, that’s not an ideal situation, and you probably wouldn’t want to deal with it.

Or imagine you’re planning a wedding; you could try to figure it all out by searching Pinterest, but if you’re anything like me and most people, trying to handle everything yourself can quickly become overwhelming. It would take ages, and you’d probably miss out on the fun of it all! So, more than likely, you’d decide that hiring a wedding planner is the smart choice.

If your business offers something your audience genuinely needs, something they can’t easily do on their own, you’re absolutely on the right track!

Clue #3: You Have a Solid Foundation Set for Your Business

If you want your business to thrive this year and beyond, building a solid foundation is key, and that starts with a content-driven website that you own, control, and manage.

Here’s the thing: relying solely on offline methods or just social media? That’s a risky move. Social platforms can change overnight (we’ve all seen it happen), and without a website, you’re missing out on tons of visibility and potential sales.

Think about this: 30% of small businesses don’t have a website. (Source: GoDaddy, 2023) That’s a huge opportunity for you to stand out and grab your space online. And it’s not just me saying this—97% of consumers research online before making a purchase. (Source: BIA/Kelsey). So having a website isn’t just a nice-to-have; it’s an absolute must.

Your website is your digital home base—it’s where you get to control everything: your branding, your content, your customer experience. And by owning it, you’re future-proofing your business for the long haul.

The Drawbacks of just having an offline business with no website

Running your business exclusively offline has SEVERE drawbacks, especially in 2025 and beyond.

Whether through lost sales, reduced visibility, or increased competition, not having an online presence can directly affect your business’s bottom line.

Consider these statistics:

• About 30% of small businesses in the U.S. do not have a website (Source: GoDaddy, Small Business Trends, and SurveyMonkey, 2023-2024).
• About 40% of small businesses worldwide lack a website (Source: Small Business Trends, 2021).

This is a HUGE number—and an even bigger opportunity for you to stay one step ahead of your competitors.

Here are a few more statistics to consider:

• 30% of consumers will avoid a business if it doesn’t have a website (Source: Clutch). This means a significant number of potential customers will actively avoid doing business with you because they can’t find the basic information they’re looking for online.

• 97% of consumers search online for products or services before making a purchase (Source: BIA/Kelsey).

• 51% of small businesses that do not have a website miss out on potential sales because they are invisible to online searchers (Source: GoDaddy).

And these are just a few statistics to consider.

The Drawback of Relying Solely on Social Media:

In today’s digital world, social media is undoubtedly an essential tool for business growth and engagement. It’s a great way to connect with your audience, build a brand, and drive traffic. But relying solely on social media for your business can be a risky move and here’s why.

The biggest drawback to depending entirely on social media is that you don’t actually own the platforms you’re building your business on. While it’s true you can post content, engage with customers, and promote your products, all of that is subject to the whims of the platform’s algorithms, policies, and even ownership changes.

How many times have we seen business accounts suddenly get suspended or banned for no apparent reason? I’ve heard countless stories from entrepreneurs who’ve had their content wiped out without warning, taking years of hard work with it. This can happen on platforms like Instagram, TikTok, Facebook, or Twitter and if it happens to you, your business could lose its online presence overnight.

70% of marketers say a website is still the most important digital asset for their business (Source: HubSpot).

Clue #4: Your Business Systems Are in Place

Aside from having your website (which should be the central hub for your online presence), you’ll also need important platforms and systems in place. These may include professional contact emails, marketing systems, customer service, e-commerce systems, customer relationship systems, help desks, support systems, scheduling, and more.

Clue #5: You Have a Solid Marketing Plan for Your Business!

This clue is essential and will vary from business to business. However, having a solid marketing plan is key to success. Your marketing plan may include strategies to:

• Increase website traffic.
• Generate leads.

• Build brand awareness.
• Allocate your budget effectively.
• Increase sales.

A solid marketing plan is crucial for success. If you have one, that’s another key sign that your business is on its way to success this year.

Bonus Clue: Your Balancing Personal Growth with Business Success

Here’s a bonus clue that your business will be successful: you’re practicing strengthening other areas of your life: mental, physical, and spiritual well-being.

If this is you, my friend, then it’s time to celebrate! If not, no worries—you can take action to change this immediately to ensure your business is on the right track to win.

Need Help With Your Website and Online Marketing Strategy?

If you need help getting your website and online marketing strategy in order, I’m here to help! I highly recommend signing up for my newsletter below to be the first to know when my Global Blogging Business Packages are available.

In these packages, I’ll help you design or redesign your website, rebrand your business, and provide you with a solid marketing strategy based on your website (the most powerful platform for your business that you own!).

These spots fill up FAST, and once they’re filled, it will be 2-3 months before they’re available again. So make sure to sign up for my newsletter to be the first to know when they open up.

Click here to be notified when spots are available.

Alright, until next time!

Your favorite foodie and blogger,

Keesh

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