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15 Website Stats You Can’t Afford to Sleep On This Year! 💖
Having a website for your business this year is essential!
However, if you are anything like the average business, your job is not to be a website specialist and/or SEO expert (per se), so of course, that’s where website geeks like me come in. I got you!
So, you’ve probably heard others consecutively say:
“you need to get a website.”
“you need to get a website.”
“you need to get a website.”
And while, as I would love to say, “Nah, you don’t. Just keep your business simple and offline, and/or just keep posting content on social media platforms…”
But, friend, I can’t, because I WANT YOU TO WIN!
I want your business to win BIG!
And the good news is you can make YOUR BRAND AND BUSINESS GREAT with your own website. But here’s the thing: you don’t have to take my word for it. In this blog post, I’ll be covering some pretty important website stats that you want to strongly consider for your business.
So, let’s dive in.
Here are 15 website statistics your business can’t afford to ignore this year and beyond.
1. Having a Website Sets Your Business Apart.
35% of small businesses without a website feel they are too small to need one. (WPForms)
28% of small businesses in the U.S. do not have a website.(Wix)
So, we’ll dive deeper into why these stats matter for your business, but first, let’s highlight an important point: simply having a website gives you a competitive edge. Most consumers look for a website before making a purchase. If your business doesn’t have one, you won’t be found—your competitors will.”
Which leads me to the next must-know website statistic.
2. Consumers WANT to see your website, and it’s serious.
A question that business owners without a website often ask is: Can you have a successful business without a website? And my response is an easy one: Of course.
I’ll even go further.
You can have a great business without a website, and why? For many reasons—offline methods of marketing still work. Ultimately, the end goal in business is to get the sale, which means identifying a problem, having the solution, presenting your solution to your audience, and getting the sale.
These have been done through offline marketing methods:
However, here’s the kicker: While all of these methods work wonders, they would be way more powerful and far-reaching with a website. Your website serves as the digital extension of your brand—available 24/7, easily found, and able to connect with your target audience anytime, anywhere.
So, while I respect the hustle of offline marketing and even recommend it, having a website acts as a hub that amplifies everything you do offline. It gives potential customers a place to find you, learn more, and take action instantly.
Having a website acts as a hub that amplifies everything you do offline. It gives potential customers a place to find you, learn more, and take action instantly.
3. Having a well-structured website will EMPOWER your other marketing efforts.
So, if you’re already utilizing offline tactics or online marketing strategies like social media, you’re starting with something and in many cases, something that may be working very well for your business.
But, imagine if you could take your marketing efforts to the next level.
Here’s what GoDaddy & Google says:
4. Website Design Affects the Bottom Line.
Here’s the thing—website design matters.
Here are some eye-opening stats:
94% of first impressions are design-related, meaning that users will judge your website’s credibility and trustworthiness within milliseconds of landing on it.
Businesses in the United States lose over $1.6 trillion each year due to poorly executed customer experiences, which are often a result of inadequate website design. (flexiblesites)
Having a great website design has a direct impact on sales and brand credibility.
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5. Shoppers Are Turning to Blogs Before Making a Purchase.
One of the biggest benefits of blogging as a business is that it really allows you to create content that educates, demonstrates, and sells your product on autopilot, helping a large portion of your target audience feel safe with their buying decision.
I’ll admit, I’m one of those people who loves reading blogs before and after making a purchase.
For me, it’s all about trust.
When a business takes the time to blog about their products, services, or brand, it gives me a sense of security—it shows me they’re committed and here to stay.
However, for businesses, blogging is a powerful way to showcase your expertise, offer helpful how-to guides, address product issues, answer frequently asked questions, and so much more.
Blogging is an excellent way to engage with your audience and provide real value, both before and after they make a purchase.
The bottom line is buyers are reading blogs before making purchases. (Retail Dive)
Why not be the business they turn to?
6. Minimize Customer Service Costs and Maximize Efficiency.
Having a business to run is no easy task. You have a lot of moving pieces to the puzzle, and one of those pieces is offering customer support for your products and services. And if you’re like any business owner, you know how time-consuming offering customer service before and after a purchase can be.
And can you imagine what this looks like without a blog? And let’s just say it can get hectic.
Because here’s the thing: A lot of the questions people are calling, texting, or even walking into your store about could be answered online, fast, with just a quick mobile search. The problem is, if you’re not there… they can’t find it.
And that, my friend, renders a problem.
Because we know what the next steps are—they’ll call, text, or stop by for customer service help.
Which we’ve all done as consumers.
In fact, according to Zendesk, which serves over 200,000 organizations worldwide, including well-known brands like Airbnb, Shopify, and Slack, businesses that use self-service support, like blogs and FAQs, save up to 30% in customer service costs. (Source)
But imagine if your business had FAQs, how-to guides, and helpful tips on your blog for your target audience. It would reduce repetitive customer service inquiries, giving you more time to focus on what really matters—making more money for your business.
In fact, according to Zendesk, which serves over 200,000 organizations worldwide, including well-known brands like Airbnb, Shopify, and Slack. Businesses that use self-service support, like blogs and FAQs, save up to 30% in customer service costs. (Zendesk)
Not only does having a blog save your business time and money, but it also can act as a helpful guide for your customers. According to Zendesk, 63% of consumers prefer self-service options, such as reading blogs and FAQ pages, to resolve issues on their own rather than contacting customer service.”
7. Having a content-driven website (Blog) costs 62% less and generates more leads than traditional marketing methods.
This statistic is super important to know, especially for businesses that are just starting out and are trying to hold on to as many funds as possible. According to Forbes, content marketing campaigns are reported to cost 62% less than traditional marketing campaigns. (Forbes)
Traditional marketing would include radio ads, print advertisements, and direct mail, to name a few.
8. Having a Tailored Niche Website Matters.
So, having a niche-specific website is a total game-changer for business owners—think faster growth, loyal customers, and more sales.
But even better some stats back this up here are a few:
9. 77% of Internet Users Read Blogs Regularly.
Okay, let’s talk numbers.
Did you know that 77% of internet users are reading blogs regularly. Yep, you heard me right! Thats a wopping 77% and people aren’t just scrolling through social media they’re turning to blogs to get the info they need.
Whether it’s for advice, entertainment, or solving a problem, blogs are where the magic happens.
And why not tap into this goldmine for your business?
10. Blog Content with Video is 53 times more likely to appear on the first page of Google search.
So, let’s talk about why you should care about video content!
Did you know that video is 53 times more likely to land on the first page of Google search results than your typical blog post or text-based content? Yep, that’s right! When you embed YouTube videos in your blog, not only are you making your content more engaging for your audience, but you’re also giving your website a major SEO boost. (source Hubspot)
Now both your video and your blog have a better shot at showing up in search results.
A little tip here: Consider writing your blog post first. It’ll make putting your YouTube video points together easier. Trust me—it’ll help. Thank me later🥂
11. Tapping into the power of mobile devices via search engines.
While you may already know that lacking a website means you’re missing out on the full benefits of Google’s local listings, such as diminished SEO opportunities, reduced credibility and trust, and the absence of valuable analytics, you’re also limiting your ability to connect with your audience who rely on search engines through their mobile devices.
So, as cool as offline marketing and even social media platforms may be, neither are ranked on search engine results (excluding LinkedIn articles and social search engines like YouTube and Pinterest).
In fact, Google states that 61% of mobile searches result in a purchase, showing the importance of mobile optimization. Additionally, 76% of people who search for something nearby on their mobile device visit a business within a day, and 28% of those searches result in a purchase. (Google)
By having a website, you can tap into the vast mobile-driven audience and unlock new opportunities for growth. In today’s digital world, being visible in search results and having a mobile-friendly site is key to standing out and taking your business to the next level.
12. Websites Help with Customer Retention.
A website isn’t just about bringing in new customers—it’s also about keeping the ones you’ve already got. Having a solid online presence can help you engage with your existing customers and keep them coming back for more.
Through email sign-ups, exclusive offers, and fresh blog content, you’re able to keep the conversation going with your customers on your own terms. And did you know? It’s 5x cheaper to keep an existing customer than to acquire a new one (Source: HubSpot).
So, using your website to build ongoing relationships with your customers isn’t just smart; it’s money well spent. Having a content-driven website allows your business to focus on your current audience and watch your brand loyalty soar.
13. A strong brand can increase revenue by 23%.
One of my top favorite things about website design is the branding portion, and why? Because I love designing the website, but even more fun is helping my clients with their website’s custom content strategy.
Some may think website branding is just about styling; however, my friend, it’s also about content strategy and planning.
A great brand strategy for a business website would be a website that is not only well-designed and optimized for search engines but also consistently tells the business story and the value it offers its audience.
A great website brand strategy would be consistent and speak directly to your target audience.
Consistent branding across your site is crucial because 72% of consumers say they only engage with marketing messages if the brand’s messaging is clear and consistent. (CoSchedule)
Side note: Branding is a journey that evolves over time. If you’re just getting started, don’t worry about having everything perfect from the get-go. Whether you’re creating a personal or business brand, it’s totally okay for your brand to grow and change as your business does.
The key is remembering that you’re not confined to one version of your brand. It should reflect who you are today and where you’re headed!
14. Having a Content Driven Website Drives 97% More Backlinks:
Backlinks are links from external websites that direct users to your website, and they are important for a few reasons:
Businesses that blog are more likely to earn backlinks from other reputable sites, increasing their website’s authority and boosting search engine rankings. According to Impact, 97% more backlinks are generated by blog content compared to other types of content. (Hubspot)
15. Websites with blogs have 434% more indexed pages than those without them.
One of the biggest benefits of having a content-driven website is that you simply have more pages being indexed on Google, which inevitably drives more traffic to your blog.
Each blog post is essentially a new page for Google to crawl and index. The more pages a website has, the more opportunities it has to appear in search engine results. In fact, websites with blogs have 434% more indexed pages than those without, greatly expanding the size of the site over time and boosting visibility in search results (HubSpot).
So in closing, having a content-driven website for your business is much more than a luxury item my friend it’s a super smart move that can set your business apart from competitors who are leaning solely on offline marketing and or just social media strategies.
While offline marketing and social media are important, they can only take your business so far. Having a well-built content-driven website puts that power behind your other marketing efforts
Go ahead and get started. Your future self (and your customers) will thank you!🥂
Alright, until next time!
Your favorite foodie and blogger, Keesh.
Psst… Here’s Even More Content You’ll Love:
SEO Tips to Boost Your Brand and Business Visibility (UPDATED)
How to Create Fierce Content Effortlessly All Year Round!
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